Category Archives: Business Operations

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How to advertise your new service business

So you’ve got a service business. How do you promote your business and get new clients without spending a fortune on advertising? Continue reading

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Pricing For Future Growth, Even in a Down Economy

Cutting prices may seem like a good tactic when the economy slows. But is it really? There may be a better way, a tactic that might position you more strongly to take advantage of situation when things eventually turn around. Continue reading

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Four Tips For Making a Living With a Crafts Business

Do you aspire to making a living with a crafts business? The Wall Street Journal (of all places) has four crucial tips for you. Ignore these at your peril! Continue reading

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Don’t Get So Comfortable

Here’s a tip for growing your business I picked up from the Small Business Marketing Unleashed conference. Continue reading

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Free Live Chat for Your Website

If you’ve been considering implementing live chat on your website, but have been holding back over considerations of cost… Google comes to the rescue with a new free tool. Check it out! Continue reading

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How Do You Decide What Kind of Business to Start?

Often, when we ask what kind of business to start, we’re told to think about what kinds of things interest us and what our skills are. But what if you can’t think of anything you like to do, or if you don’t believe you have any skills? Continue reading

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Pay per Post: Good Idea or Risky Choice?

Some bloggers allow advertisers to purchase favorable posts in their blogs. Is this a good advertising vehicle? What are the potential implications of pay per post blog advertising? Continue reading

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Are Your Business Obstacles Boards or Brick Walls?

We all face obstacles from time to time. The important part is not the obstacle, but what you do when you face it. Should you try to break through, or go around? That, I think, depends on whether the obstacle is a board or a brick wall. Continue reading

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No More Lowballers!

When you aim for the lowest price, you set yourself up to be the bargain-basement provider forever. If you want to be able to make a living with your business, you need to price for profit. Here are some ideas to help! Continue reading

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Are you PCI Compliant?

If you accept Visa credit card transactions, the Payment Card Industry Data Security Standard applies to you. Are you in compliance? Do you know what’s required? It could mean the difference between thriving or going out of business! Continue reading

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