If you do most or all of your business locally, you need to maximize your visibility in local search. Here are some techniques to make the most of your opportunity in Google Local.

How do you know whether to embark (or continue) on a program of DIY SEO, and how do you decide when it’s time to call in the experts?

Can your business afford to live without Google? What would happen if your search engine rankings disappeared overnight?

Fall prey to any of these myths and you could find yourself wasting time and money, and potentially even hurting your web rankings!