Author Archives: Torka

Are You Marketing Your Small Business Online?

A study shows that over half of small and mid sized businesses don’t participate in online marketing, even if they have a website. Is yours one of them? Continue reading

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No More Lowballers!

When you aim for the lowest price, you set yourself up to be the bargain-basement provider forever. If you want to be able to make a living with your business, you need to price for profit. Here are some ideas to help! Continue reading

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Make the Most of Google Local

If you do most or all of your business locally, you need to maximize your visibility in local search. Here are some techniques to make the most of your opportunity in Google Local. Continue reading

Posted in Search Engine Optimization | Leave a comment

What Goes on at Your Website Should Stay at Your Website

Does your business have an online privacy policy? If so, do you mention it prominently on your sales and checkout pages? If your privacy policy is buried deep in your site or — worse yet — you don’t have one at all, you’d better check this out! Continue reading

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Are you PCI Compliant?

If you accept Visa credit card transactions, the Payment Card Industry Data Security Standard applies to you. Are you in compliance? Do you know what’s required? It could mean the difference between thriving or going out of business! Continue reading

Posted in Business Management, Doing Business Online | Leave a comment

Know When to Hold ‘Em, Know When to Fold ‘Em

How do you know whether to embark (or continue) on a program of DIY SEO, and how do you decide when it’s time to call in the experts? Continue reading

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Four Ways to Make Money Online

It seems to be the perennial question on the small business discussion boards: how can I make money online? Making money online isn’t all that different from making money in the real world. Turns out there are four ways. Do you know what they are? Continue reading

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U.S. DOL Offers Free eLaws Advisors

Have you checked out the Department of Labor’s eLaws Advisors series? If you’re a small business in the USA with employees (or if you’re contemplating hiring employees), you owe it to yourself to take advantage of these free tools! Continue reading

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Business Marketing: More Than Just Google

Can your business afford to live without Google? What would happen if your search engine rankings disappeared overnight? Continue reading

Posted in Marketing & Ads, Search Engine Optimization | Leave a comment

Your Price is Too High

You’ve made an outstanding presentation. You’ve explained the deliverables and the benefits of your product or service in great detail. Your client is ready to buy right away. There’s just one itty-bitty problem. One little nuisance. Continue reading

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