Author Archives: torka

About torka

The Housemother.

How to advertise your new service business

Posted on 29-Dec-2008 by torka

So you’ve got a service business. How do you promote your business and get new clients without spending a fortune on advertising? Continue reading →

Posted in Boosting Sales | Leave a comment

Pricing For Future Growth, Even in a Down Economy

Posted on 09-Dec-2008 by torka

Cutting prices may seem like a good tactic when the economy slows. But is it really? There may be a better way, a tactic that might position you more strongly to take advantage of situation when things eventually turn around. Continue reading →

Posted in Pricing & Profits | Leave a comment

Four Tips For Making a Living With a Crafts Business

Posted on 29-Apr-2008 by torka

Do you aspire to making a living with a crafts business? The Wall Street Journal (of all places) has four crucial tips for you. Ignore these at your peril! Continue reading →

Posted in Marketing & Ads | Leave a comment

Don’t Get So Comfortable

Posted on 24-Apr-2008 by torka

Here’s a tip for growing your business I picked up from the Small Business Marketing Unleashed conference. Continue reading →

Posted in Business Growth | Leave a comment

Make Money with Social Networking?

Posted on 16-Apr-2008 by torka

If you receive a spam email or other solicitation offering to teach you how to make money fast by exploiting social networking sites, don’t do it. I think it’s a bad idea. Here’s why. Continue reading →

Posted in Doing Business Online | Leave a comment

Free Live Chat for Your Website

Posted on 13-Apr-2008 by torka

If you’ve been considering implementing live chat on your website, but have been holding back over considerations of cost… Google comes to the rescue with a new free tool. Check it out! Continue reading →

Posted in Boosting Sales | Leave a comment

How Do You Decide What Kind of Business to Start?

Posted on 02-Feb-2008 by torka

Often, when we ask what kind of business to start, we’re told to think about what kinds of things interest us and what our skills are. But what if you can’t think of anything you like to do, or if you don’t believe you have any skills? Continue reading →

Posted in Business Startup | Leave a comment

Pay per Post: Good Idea or Risky Choice?

Posted on 22-Nov-2007 by torka

Some bloggers allow advertisers to purchase favorable posts in their blogs. Is this a good advertising vehicle? What are the potential implications of pay per post blog advertising? Continue reading →

Posted in Marketing & Ads | Leave a comment

Are Your Business Obstacles Boards or Brick Walls?

Posted on 13-Oct-2007 by torka

We all face obstacles from time to time. The important part is not the obstacle, but what you do when you face it. Should you try to break through, or go around? That, I think, depends on whether the obstacle is a board or a brick wall. Continue reading →