Don’t Get So Comfortable

So, I just got back from the Small Business Marketing Unleashed conference in Houston, TX. What a blast that was!

I picked up so many helpful tips and ideas it’s going to take me awhile to assimilate them all. But I wanted right away to pass one along I found tremendously inspiring and important for us as people working from home, or aspiring to work from home.

This tip came from Wendy Piersall, the owner of SparkPlugging (formerly known as eMomsatHome). She’s a work-at-home mom who started a blog as a hobby a couple of years ago to document her efforts at building a home-based business — and watched as the blog grew and blossomed until it became her business.

Wendy’s tip was to force yourself to step out of your comfort zone.

She said so many of the good things that happened to her happened when she did something she didn’t think she could do. Public speaking, making presentations to large companies, introducing herself to well-known bloggers — all those things and more added up to success for her beyond her imagination.

So, what is it about marketing or promoting your business do you think you “can’t do”? And what will it take for you to step out of that comfort zone and do those things anyway?

Einstein is supposed to have defined insanity as “doing the same thing over and over, and expecting different results.”

As long as you continue to do the same-old, same-old, that’s what you’re going to get. If you want extraordinary results, you need to do something extraordinary.

Step out of your comfort zone. Do something that feels a little bit scary. Ask for what you want — the worst that can happen is they tell you no (in which case, you’re no worse off than you were before). And in the best case, they’ll give you everything you want (with manybe a bit more tossed in for fun).

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Copyright © Diane M. Aull, an online consultant for small and mid-sized businesses. For more information about her services, visit or BootstrapSEO. For resources and tools for home based workers, visit Torka's Home for Wayward Girls.

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