Lori Cranor, one of the authors of the study and an associate professor of computer science, engineering and public policy at Carnegie Mellon, says, “When we have privacy information, we see at least two-thirds of people will make a purchase not at the first site on the list but a site that offers some additional privacy protection, even at a higher price.”
So what are your privacy policies? And what do you do to make sure your customers know about them?
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