What Goes on at Your Website Should Stay at Your Website

According to a recent article in Internet Retailer, researchers at Carnegie Mellon University have conducted a study that suggests online shoppers will pay more to purchase products from a site with a strong privacy policy.

Lori Cranor, one of the authors of the study and an associate professor of computer science, engineering and public policy at Carnegie Mellon, says, “When we have privacy information, we see at least two-thirds of people will make a purchase not at the first site on the list but a site that offers some additional privacy protection, even at a higher price.”

She adds, “We’ve learned that if you don’t make privacy information really obvious nobody knows about it because people don’t actually read privacy policies. If you have a privacy policy that’s better than your competitors, you should let people know about it.” She suggests making your privacy policies clear, stated in simple language on a prominent web page.

So what are your privacy policies? And what do you do to make sure your customers know about them?

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Copyright © Diane M. Aull, an online consultant for small and mid-sized businesses. For more information about her services, visit NineYards.com or BootstrapSEO. For resources and tools for home based workers, visit Torka's Home for Wayward Girls.

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