Masters Course: NetWriting

Want to sell more on the Net? Change the process to change the results!

by Diane Aull

Want to sell more on the Net? Write better. The power is in your words!

Unfortunately, at least 98% of small business sites start "at the end"… the sale.

Great Netwriting is actually far, far more than writing great sales copy.

Before you write to sell, take an order, clear a credit card and ship a product…
You need traffic. PREsold traffic.

And sales copy does not do that.

That is why effective Netwriting is really a two-step process… PREsell, then SELL. And that requires two different kinds of writing…

  1. Write to PREsell.
  2. Then, and only then, write to SELL.

Now for the good news… you can do this. How? Take The Netwriting Masters Course.

This is one of only a few books about Netwriting that covers both PREselling and selling (most every other book on Netwriting focuses only on writing to sell — this itself is a reflection of that "starting-at-the-end" philosophy).

And you know what’s the best part? The Netwriting Masters Course is free. How cool is that!

Effective Netwriting (i.e., the kind that generates income) is something anyone can do. There’s nothing magical or complicated about it. And you don’t need an English degree or literary genius to do it.

You just need to follow the right process. And that requires you to make the critical offline-to-online business mindshift from "location, location, location" to… "Information, information, information!"

Let’s be honest. Surfers on the Net are not looking for you or your business.

People search for information, for solutions. So… give them what they want.
Provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like. Create content that OVERdelivers what your visitors seek!

Most small businesses fail on the Net because they prepare to sell and collect money, before they have provided what their visitors are searching for… information. These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.

Wrong thinking… wrong process… no results! It’s like pushing a string. You have to pull instead… pull targeted visitors into your site, PREsell them… then, and only then, sell.

Let’s boil it down to four simple steps…

  1. Create the information that your prospective customers want.
  2. Attract targeted traffic.
  3. PREsell your visitors.
  4. Convert traffic to dollars — sell.

As you can see, the first three steps involve a completely different kind of Netwriting. Write to deliver what people want… information. And write for two audiences, the Search Engine spiders and the humans. That’s what effective PREselling is all about!

To date, most of the attention about writing-for-the-Net focuses on only one of the four key steps — the last one. Yes, that last one is an important one (good sales copy can literally triple sales… and terrible sales copy can destroy all your good efforts in a few seconds).

But sales copy only gets a chance to shine after your PREselling content gets the first three steps "right/write."

The Netwriting Masters Course shows you how to get the whole process correct (and it’s free).

Join the "Top 2%" on the Net. PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1-2" power strategy is the core to building traffic and earning income on the Net.

Right thinking… right process… profitable results!

You can do the same.

Netwriting Masters Course

Download the free Netwriting Masters Course e-book.
(175KB zipped; PDF format to work with Windows or MacOS)

Download Instructions

Download the zipped file ("netwritingmasters.zip"). Save it to your desktop. After you have downloaded it, unzip it.

This will unzip a folder called "MYNAS! Masters Course" on your desktop (if you do not change the default location). The folder contains two files…

  1. ReadMeFirst.txt — Its name says it all. Start with this file.
  2. NetwritingMasters.pdf — This is it: the full course in e-book format.

The goal of The Netwriting Masters Course is to help you write better so that you can sell more! It shows you how to use the right words with the right process… how to pull targeted visitors into your site, PREsell them… then, and only then, sell.

Change the process to change the results.

Download the free Netwriting Masters Course e-book.

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